- This event has passed.
Webinar – Optimizing User Experience: The Power of A/B Testing
Gabriela Winkels, a Sr. Planner on the Brand Experience Platforms team at General Mills, joins us to discuss the power of the consumer journey and how A/B Testing helps us make data-driven decisions that allow us scale experiences on our websites. She’ll highlight the value of A/B testing in improving user experience and driving business objectives as well as share some examples from her team.
REGISTER
Please contact us for more information on any of the The WICT Network: Midwest events.
Notice of Filming:
The WICT Network: Midwest events may be photographed and recorded via video for The WICT Network: Midwest Chapter. Both photos and video may be posted online social media sites such as Facebook, LinkedIn and Instagram. By signing up for an event, you acknowledge that you may be recorded as part of the release in theatrical, broadcast television, home video, internet and/or any and all media now known or hereafter devised, in perpetuity, throughout the known universe and the advertising and publicity thereof. Further, you acknowledge and grant your permission for your likeness and voice to be included therein without compensation, credit or other consideration. If you do not wish to be photographed, recorded or otherwise appear under these conditions, you should not attend an event hosted by The WICT Network: Midwest. Thank you for your cooperation.